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According to a survey of 17,159 weblog readers, conducted by BlogAds, 61% of blog readers responding to the survey were over 30, and 75% make more than $45,000 a year.
Other interesting survey findings include, that in the last six months:
- 50% have spent more than $50 online on books.
- 47% have spent more than $500 online for plane tickets.
- 54% get their news online.
- 21% are themselves bloggers.
- 50% have contributed more than $50 to a cause or candidate,
and 5% have contributed more than $1000.
The full survey results are available here.