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The Washington Post’s Dan Froomkin publishes a thought-provoking article in the latest issue of the Online Journalism review, titled Ideas for Online Publications: Lessons From Blogs, Other Signposts. The author of washingtonpost.com’s White House Briefing column ruminates on how new media — and the blogging phenomena — must continue to evolve.
The most successful blogs all have something in common. Their authors are unashamedly enthusiastic about the topic at hand. (Often, of course, they’re outraged.) The lesson: There is no virtue in sounding bored online.
Froomkin argues for risk-taking online journalism — defined by voice, vision, passion, personality and outrage. Even so, he suggests, “we shouldn’t be so damn serious … the truth is, fun things click on the Web.”
