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Earlier this year, KPMG released its annual ranking of Canada’s most respected corporations, the silver medal awarded to WestJet, Canada’s western-based, national, privately owned airline. “Today, corporate reputation matters more than ever,” said KPMG partner Bill Dillabough in announcing the results. “We at KPMG are proud to draw attention to the importance of respect and integrity in the business world.”
Canadian Auto Workers’ Jim Stanford wonders how it is that a company …
with revelations (not yet proven in court) that it snooped confidential information on Jetsgo (its low-cost competitor), in addition to hacking similar data from Air Canada … with first-half profits down by half, and the profit margin (as a share of revenue) at its lowest ever … paying its workers sub-average wages and offering no pension plan …
could possibly have been provided with a much sought after designation by one of the world’s most prestigious corporate advisers? We wonder, too.
