The following “stories” went ‘viral‘ this past week, and are recorded below.
Thirty-two-year-old copywriter Janet Champ, working on the women’s fitness account for Nike, in 1999, wanted to appeal to women who weren’t hard-core athletes. What struck her was how women took responsibility and time for everyone else but themselves. She wanted to get the message across that women need to care for themselves (preferably in Nikes).
Champ decided to write the life story of a woman: an eight-page ad, which read, in part “You wanted boys to notice you. You were afraid the boys would notice you. You started to get acne. You started to get breasts …”
Nike worried that there was too much to read, Dolan says. A cardinal rule of advertising is to keep the copy short. Here’s the ad Champ came up with …
You were born a daughter.
You looked up to your mother.
You looked up to your father.
You looked up at everyone.
You wanted to be a princess.
You thought you were a princess.
You wanted to own a horse.
You wanted to be a horse.
You wanted your brother to be a horse.
You wanted to wear pink.
You never wanted to wear pink.
You wanted to be a Veterinarian.
You wanted to be President.
You wanted to be the President’s Veterinarian.
You were picked last for the team.
You were the best one on the team.
You refused to be on the team.
You wanted to be good in algebra.
You hid during algebra.
You wanted the boys to notice you.
You were afraid the boys would notice you.
You started to get acne.
You started to get breasts.
You started to get acne that was bigger than your breasts.
You wouldn’t wear a bra.
You couldn’t wait to wear a bra.
You couldn’t fit into a bra.
You didn’t like the way you looked.
You didn’t like the way your parents looked.
You didn’t want to grow up.
You had your first best friend.
You had your first date.
You had your second best friend.
You had your second first date.
You spent hours on the telephone.
You got kissed.
You got to kiss back.
You went to the prom.
You didn’t go to the prom.
You went to the prom with the wrong person.
You spent hours on the telephone.
You fell in love.
You fell in love.
You fell in love.
You lost your best friend.
You lost your other best friend.
You really fell in love.
You became a steady girlfriend.
You became a significant other.
YOU BECAME SIGNIFICANT TO YOURSELF.
The human disaster in Japan continues.
This incredible amateur video shows water engulfing Minamisanriku, while a group of people narrowly missed being swallowed by the tsunami.
The following video, titled A Brief History of Title Design, a visual history of movie title design, opened the South by Southwest (SXSW) Film Festival held in Austin this past week. Edited by Ian Albanson, here’s the video …
With all the movies coming out of Boston recently, ranging from Ben Affleck’s Gone Baby Gone and The Town to Martin Scorcese’s The Departed, Gus van Sant’s Good Will Hunting and 2010’s The Fighter, the folks at funny or DIE have put this little Boston-set video together …
And finally this new week, Canon is about to bring out a new camera, the Canon Powershot ELPH 300 HS (available April 1), soon to emerge as the smallest, thinnest, most powerful ‘fit in your pocket’ digital camera on the market (the size of a credit card, smaller than an iPhone).
Priced at about $269 Canadian, the Canon Powershot ELPH 300 HS apparently shoots terrific low light photos and video, records 5x optical (& 4x Digital & 20x Combined Zoom) 35mm film equivalent video in full HD 1920×1280 mode - the zoom also works while shooting video, not a feature available in most low-priced digital cameras - and sports a terrific optical image stabilizer, among a raft of other salient features.
Here’s InfoSync’s review of the Canon Powershot ELPH 300 HS …
