Most casual filmgoers attending a VIFF screening feel pretty darn good about the experience. What one sees up on screen is paramount, and the politics of the Festival remains of not even blithe concern.
Not so for the passholders.
Yes, those folks who hold a Festival pass ($400 for unlimited filmgoing, $325 if you’re a senior or a student), including the media, volunteers and Festival guests are a kvetchin’ and a moanin’ and a whinin’ this year. Who likes change? So, as part of today’s post we’ll address the early concerns that have plagued passholders, and see if we can’t put rumours to rest by getting the facts out for public consumption.
1. VIFF adopted a new, $64,000 ticketing system this year which, on the first day, proved to be slow, inept, frustrating, not particularly well thought out, and of great concern to diehard Festival passholders. Throughout Thursday all VanRamblings heard (and we spoke repeatedly with senior VIFF staff) was that VIFF was “wedded to” the new system, and it would remain in place Friday. Apparently, at some point during the VIFF opening gala, someone (one would have to think Alan Franey, Festival Director) made the decision to scrap the new VIFF ticketing system, and on Friday morning VIFF returned to distributing tickets by hand. VanRamblings sorta liked the new system, and thought it could work if the bugs were worked out. But, alas, the bugs weren’t gonna get worked out (for instance, when taking passholder film info, staff had to scroll through all films to find the specific passholder request(s) — a cumbersome at best process). At any rate, all that is old is new again.
2. When VISA pulled out as a VIFF sponsor this year, VIFF senior staff changed a passholder entry system that had long been in place. Passholders are the bread-and-butter of VIFF, the passionate movie catholics who give VIFF ‘meaning’ (not to mention a great deal of money, and much enthusiasm for the work VIFF staff perform throughout the year). VISA, as part of their sponsorship arrangement, demanded that their ‘VISA passholders’ receive “early entry”; VIFF staff extended that to all passholders. So, for years, passholders were pulled out of line to gain early entrance to screenings, followed by ticket holders, a de facto recognition of the value of the passholder contribution to the Festival. This year, with VISA gone, and no preferential demand by VISA on the table, VIFF adopted a new system, which VIFF accounts/business manager Mickey Brazeau refers to as “the new egalitarianism”, in which all those in the passholders / ticket buyers lineup gain entrance at the same time. My oh my, has this created a kerfuffle. VIFF Exhibitions Manager Teresa Weir relented on Friday night, and gave advance entrance to passholders for the 9:30 p.m. screening of Nameless Gangster. Apparently the passholder advance entry decision taken on Friday night represented a one-off; we’ll see.
Of course the kvetchin’ wasn’t limited to the two items above: concerns have been raised about what many consider to be the failure of the online ticketing system, the snail’s pace system for ordering 20/30 ticket packs, the website (e.g. one can’t search by actor any more, and when placing a title into the search engine, more often than not you’ll come up with two dozen responses), the VIFF app (film lengths are not listed), ad nauseum.
Continue reading VIFF2012 Is Well Underway, and the Moanin’ Will Out