Fashion is today the second most polluting industry in the world, following only the oil business.
For altruistic and ecological reasons, the shopping attitude of Canadians towards second-hand clothes has been changing, and consignment stores are bustling with their newfound clientele, and consequent increased sales.
What was once a $12 billion North American market only a few short years ago is now a thriving $24 billion consignment clothing market, with the marketplace expected to top $50 billion by the middle of the next decade.
In other words, the ‘second hand economy’ is thriving.
Consignment stores are not what they used to be, offering quality like never before, carefully curated collections, and an elevated shopping experience for their burgeoning customer base.
A recent published study shows that in 2018, 64% of women and men were willing to buy pre-owned consignment store clothing — clothing which often has never been worn, and acquired from businesses which have gone bankrupt — up from 45% in 2016. The clothing retail industry believes that by 2028, up to half of the clothes in women’s and men’s wardrobes are likely to be ‘secondhand’. Fashion circularity, a new term referring to the recycled life of a garment, as indicated above is projected to reach $51 billion in five years, up from the current $24 billion.
In discussion with consignment store operators across Vancouver, proprietors told VanRamblings that where there was once “a stigma attached” to purchasing consignment store clothing — conjuring images of the yellow sweat patches, clothes strewn casually and confusingly hung (if at all) and emotional baggage people often associate with used clothing …
“Now, thankfully, purchasing clothing from consignment stores is not just acceptable — it’s cool and has completely captured the fashion zeitgeist,” one consignment clothing proprietor recently told us.
A recent study published by the Raymond James Financial Centre reports that 56% of women and men aged 18-29 prefer the consignment second hand market over conventional retailers of new clothing. Shopping in a thrifty manner guarantees shoppers the uniqueness of their own style. Most of the pieces in a consignment clothing shop are one of a kind, and allow endless possibilities of matching and styling in a creative and unique way.
All of which is to say, no longer is there a taboo about consignment clothes shopping. The rise of the sharing economy has also helped — it’s taken the stigma out of resale and removed the need to own something forever.
In September, fast fashion chain Forever 21 announced it was closing all its international locations, including 44 stores in Canada, amid flagging sales.
According to a recent interview conducted with the CBC finance guru Diane Buckner, British Columbia retail consultant Bruce Winder told her fast fashion’s target market — young, style-conscious shoppers on a budget — are also among those most concerned about the health of the planet.
“The younger millennial specifically, along with Gen Z, are incredibly environmentally conscious,” he said. “And they look at every brand and every product in terms of what is the impact on society, but also what is the impact on the employees and the environment.”
Not only do consignment stores benefit from the fact that the city’s stylish set are clearing out their closets like never before, a return to quality over quantity in the minds of most shoppers means visits to consignment stores for quality designer goods that will last (i.e. not end up in a landfill) and not break the bank will only continue to rise.
How does consignment clothing store shopping save the environment while also saving you money? Thrift shopping at consignment stores offers a viable solution for anyone looking to help out the environment.
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Saving Money. Thrifted clothing is far more affordable than new clothes of comparable quality.
- Smarter Buys. You tend to spend more time looking over each item instead of buying it outright.
- Unique Finds. It’s highly unlikely that anyone else is walking around in the same clothes as you.
- Creative Potential. You might be inspired to try new combinations, or even some DIY reconstruction!
If that isn’t enough incentive, as promised above, here are seven ways Erich Lawson writes thrifting helps the environment …
1. Consignment clothing shopping lowers your carbon footprint. A great deal of energy goes into clothing manufacture, right from the transportation of raw materials to the production process. Then, there’s the energy required to transport clothing to stores, and dispose of unwanted pieces. When shoppers buy from consignment stores, we prevent wastage of energy & resources on production of new clothes.
2. Aiding in Water Preservation. In addition to energy, water consumption is extremely high at every stage of clothing production. For instance, growing one kilogram of cotton requires 5,300 gallons of water, while wet processing and printing use 18 and 21.6 gallons respectively, per pound of cotton. Manufacturing, packaging and transportation processes add to this cost as well.
3. Reducing Chemical Pollution. The production of cotton is highly pesticide-intensive, causing soil acidification and water contamination. Textile manufacturing processes also involve the use of harmful dyes, caustic soda and crude oil by-products. These chemicals are generally dumped into areas around manufacturing units, contaminating surface and ground water through soil runoff.
4. North Americans throw out anywhere from 60 to over 80 pounds of textile waste annually, and only about 10% of this makes it to consignment stores. If more people start shopping for consignment clothes, less fabric ends up being dumped in landfills. That’s not all. Packaging material is also reduced, keeping plastic, paper and metal out of the waste stream.
5. Inspiring Green Living. Thrifting is an essential part of green living, in more ways than one. When you buy consignment clothing, you keep them from being sent to a landfill and reduce manufacturing demand as well. Also, by donating consigning clothes you no longer wish to wear, you encourage others simply by giving them something they can use.
6. Boosting Community Development. Shopping at consignment stores means support for local business instead of multinational corporations. Consignment stores provide employment in retail outlets, creating more jobs and boosting the local economy. Many hire disabled workers and support local community programming projects as well.
7. Encourages Recycling. Did you know that recycled cotton clothing uses less than 3% of the energy that would have gone into producing new clothes? When you reuse or recycle clothes, you’re decreasing the demand for production & encouraging sustainabity. It may not seem like much, but every item that doesn’t end up in a landfill counts as a win!
In the 1990s, when VanRamblings was charged with training Statistics Canada employees on how to conduct the annual Survey of Household Spending, during the role play portion of the training exercise, in answer to the question as to how much we spent on clothing and shoes each year, we responded with: $500. Senior staff at Statistics Canada guffawed loudly when VanRamblings offered this bit of information, saying to us at days’ end, “Raymond, suggesting that you spend only $500 a year on clothing and shoes is the funniest thing I think I’ll ever hear. How clever of you. Good for you. It brought lightness to the day’s proceedings.”
Little did senior staff know that, in fact, VanRamblings was acquiring most of our clothing from Arthur’s for Men on West 1st Avenue just west of Burrard Street, where fashionable wool sweaters could be had for $15, shirts and pants for $10, and jackets and shoes for $25, or less.
VanRamblings’ children had long encouraged shopping at consignment stores.
“Dad, not only are you colour blind, you have no fashion sense. In the past, you’ve bought your clothing at The Bay, and you’ve tended to shop for the store brands. You are much better off shopping for name label clothing at a consignment store: those clothing items are priced less expensively than what you’re buying now, the clothes are of invariably better quality — and will hold their nap in a way your current shirts, sweaters and pants will never do, meaning the clothing will last longer.”
“Buying name label consignment clothing assures quality, assures — at least in most cases — proper colour and design that will match the remaining items in your wardrobe, and as long as you shop at Arthur’s for Men, the owners will know what clothing items you have in your wardrobe at home, because they have a list of what you’ve purchased, so will be able to recommend complementary items.”
And now to the present.
Recently, we purchased an Italian suede jacket we’d seen at a neighbourhood Italian clothing boutique that had now gone out of business.
The jacket was retailing for $380.
When Turnabout (our consignment clothing shop of choice, these days) purchased almost the entire stock of the bankrupt Italian clothing boutique, that $380 suede jacket was put on sale for $40!
When walking into the store the morning the jacket was put on sale, staff approached me to say, “Mr. Tomlin, we’ve just put a jacket out on the floor that we think you’ll love,” directing me to the suede jacket. “You’d better buy it now, or it’ll be gone by noon.”
So, we did — and enjoy wearing it today!
Now, it may be a lark that our former employers at Statistics Canada thought our voiced annual clothing expenditure to be a laugh, but in our current scarce and uncertain economy, if sales at the consignment store we most often attend is any indication — where only a decade ago, we could wait for an item to drop 80% in price were we to wait six to eight weeks — when an item we like now appears in the shop, we purchase it immediately, because if we don’t, it’s almost a certainty that it’ll be gone the next day.
