
The folks at PugetSoundRadio published the raw Vancouver radio ratings earlier this morning. Perennial ‘top dog’ CKNW emerged, once again, as the ratings leader, down 30% from years past but on par with recent books.
CBC Radio 2 continues its climb into prominence, rising 30% over the course of the past 18 months. When the Board of Broadcast Measurement went to portable people meters, reputedly a more accurate measurement system than had been employed earlier, CBC appeared to drop dramatically in the ratings, but all that seems to have changed in recent books.
Despite layoffs galore at CKWX, the 24-hour news outlet holds on to a significant portion of Vancouver’s radio listening audience. Triple-A (adult album alternative) Shore FM remains an also-ran in the ratings, which given the speculation that the station is about to be sold to Astral to be converted into an uptempo 80s station (just what we need, another oldies station in Vancouver) stands to reason, at least in terms of economics.
Continue reading Vancouver Radio Ratings (Winter), Nov. 29 2010 – Feb. 27 2011